Born and bred into the wool trade it was inevitable that Jonathan became an executive director of the family wool broking firm, Fox and Lillie. Following an unwavering belief in the future of aquaculture he invested in the Narrawong farm in 1999 and was key to the formation of Yumbah in 2008 serving as director from that time on. His vision led to the creation of Yumbah’s AUSAB brand. Jonathan is also co-founder of Bay Sea Farms Pty. Ltd., a Victorian mussel farmer/ shellfish hatchery and Fisher Direct, which imports and distributes quality seafood. In 2016 he became Managing Director of the group.
Jonathan prefers red wine to white, likes plain speaking, and of course loves seafood.